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Harris’ campaign is buoyed by a rush of fundraising since the switch, and is now moving to spend the money in an effort to counter what had been overwhelming spending by Trump and his allies in the days after Biden dropped out. read more
 "Kamala Harris spends $57 million on online ads, 10 times as much as Trump")
Democratic presidential nominee Vice President Kamala Harris speaks at a campaign rally, Saturday, Aug. 10, 2024, in Las Vegas.- Image- AP
Since becoming the Democratic presidential candidate, Kamala Harris has outspent Donald Trump by spending ten times more on digital advertising compared to that of Trump’s. According to a Financial Times analysis, Harris has invested $57 million in Google and Meta ads since President Joe Biden exited the race on July 21, while Trump has spent a mere $5.6 million.
This disparity suggests a divergence in campaign strategies, with Harris prioritising online outreach and Trump’s campaign appears to be conserving funds and relying more on traditional media to spread its message.
The bulk of the campaigns’ online expenditures has gone to Alphabet and Meta, securing candidates’ visibility on Google search results, YouTube, Facebook, Instagram, and WhatsApp. In the digital age, online advertising has become essential for presidential candidates to disseminate their message and solicit donations.
According to reports, Kamala Harris’ presidential campaign is launching a $90 million advertising effort over the next three weeks to introduce the Democrat to voters and sharpen the contrast with Republican Donald Trump.
Harris’ team said the ad campaign will focus on the vice president’s personal narrative, her career as a prosecutor in California, her commitment to standing up to powerful interests, and a contrast with what it termed Trump’s “dangerous, extreme agenda, reported news agency AP.
Harris’ campaign said it raised $310 million in July and entered August with $377 million on hand.
The Harris campaign and groups aligned with Democrats have aired nearly $110 million in television and digital ads so far this month, according to data from media tracking firm AdImpact. Trump and Republican-allied groups by comparison have spent nearly $73 million.
The Harris campaign is responsible for $31.3 million of that spending. Trump’s campaign has spent $20.3 million so far.
But Republican allies so far have committed far more money to ads through the end of the month, with $83.6 million planned so far. Harris and her allies have $25.8 million committed. The figures don’t include the latest Harris campaign announcement.
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English (US) ·