Are social media influencers getting more value than craftsmen & actors on digital, advertising and cinematic stage?

In this digital age, the product does not get reach because of the merit of its content but due to its buzz on social media. This scenario is not national but across the globe. Every brand right from clothing, footwear, and electronics to even now movies, influencers are turning out to be huge influential figures.

Nothing against them, but sometimes it does look unfair when they are given more importance to a place, stage or event, which a craftsmen or other professional related to that fiend deserve.

During the prestigious Cannes Film Festival, which is known for the participation of legendary stars, directors and their impeccable films, we saw several influencers from India posing for the shutterbugs.

Not only prestigious events but the promotion of movies or any other product, influencers are getting priority over the professionals associated with the media field.

It is sad to see even many creative geniuses in their fields including actors, sports stars, directors and others collaborating with these influencers irrespective of their knowledge due to their wide reach on social media.

Creators are the first choice for brands when it comes to promotion. Brand experts feel that having social media creators on board is a cost-effective means to connect with the youth.

It’s also a debate that sees us asking - Public figures have a responsibility but shouldn’t it be two-way or does putting a call-out make things easier because, well… brands cannot survive without the support of actors, and creators.

While creators aka influencers have become the the new voice of the brands, making a product reach across the world at the tip of a button with millions of followers, it is important to know whether that product or experience resonates with that particular influencer to enhance the overall appeal of that respective thing.