2 months ago
13
The filmmaker opened up on the rising fees of actors and why many Hindi films have not met the expectations of the audience read more
 "'Stars asking for Rs 35 crore are opening to Rs 3.5 crore, if Jawan and Pathaan worked...'")
What exactly is going wrong in the Hindi film landscape off late? Is it only the rising fee of actors and their entourage? Is it bad filmmaking? In an interview with Faye D’Souza, filmmaker Karan Johar opened up on the same.
He said, “Firstly, the audiences’ tastes have become very definitive. They want a certain kind of cinema. And if you (as a maker) want to do a certain number, then your film has to perform at A, B, and C centres. Multiplexes alone will not suffice. Simultaneously, the cost of filmmaking has increased. There has been inflation. There are about 10 viable actors in Hindi cinema, and they are all asking for the sun, moon, and earth.”
The filmmaker added, “And then your film doesn’t do the numbers. Those movie stars asking for Rs 35 crore are opening to Rs 3.5 crore. How’s that math working? How do you manage all these? Yet, you have to keep making movies and creating content because you also have to feed your organization. So there’s a lot of drama, and the syntax of our cinema has not found its feet.”
If Jawan and Pathaan worked, should we do only action?’ Then everybody’s running that way. Then suddenly a love story would work. I feel like we are running around like headless chickens. Conviction has taken a complete beating, and it’s all about herd mentality. We haven’t realized that there is a certain audience now that wants rooted Indian cinema and, without the pressure of what the critics have to say, pure joy.
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English (US) ·