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Having consistently excelled in track and field over the years, with victories at the Asian Games, World Championships, Commonwealth Games, and Diamond League, Neeraj has been a top-tier ambassador for globally renowned brands such as VISA, Samsung, Omega, Under Armour, Coca-Cola, Britannia, and Bharat Petroleum, among others. read more
 "Neeraj Chopra's brand value sees a substantial surge after javelin star adds silver in Paris Olympics to Tokyo gold")
Neeraj Chopra became the first Indian track and field athlete to win a medal in consecutive Olympics, winning silver in addition to gold in Tokyo. AP
Javelin star Neeraj Chopra joined an elite club of Indian athletes with a medal in consecutive editions of the Olympics after winning silver in Paris earlier this month, and is the only one from athletics to achieve the feat.
What makes Neeraj stand out from the rest, however, is the fact that he is the only gold medallist in the group, having been crowned Olympic champion in Tokyo three years ago.
Neeraj finished second in the men’s javelin final, behind Pakistan’s Arshad Nadeem (92.97) despite an effort of 89.45m — his best throw this season.
This historic achievement has not only cemented his status as India’s greatest track and field athlete but has also significantly enhanced his brand value, making him one of the most desired Indian sporting icons for brands across the spectrum.
Read | Chopra reveals he was ‘100 per cent positive’ of eclipsing Nadeem’s record throw in Paris Olympics
Having consistently excelled in track and field over the years, with victories at the Asian Games, World Championships, Commonwealth Games, and Diamond League, Neeraj has been a top-tier ambassador for globally renowned brands such as VISA, Samsung, Omega, Under Armour, Coca-Cola, Britannia, and Bharat Petroleum, among others.
Furthermore, his historic achievement in Paris has led to a substantial 40-50 per cent surge in commercial value. Leading brands across various sectors, including automobile, banking, logistics, real estate, and quick commerce, are eager to partner with Neeraj.
Sharing insights into Neeraj’s brand value post-Paris, Karan Yadav, Chief Commercial Officer, JSW Sports revealed, “Neeraj is India’s most decorated athlete. His Gold and Silver medals in back-to-back Olympics are unprecedented for the country. He has been consistent in other major world events as well. Neeraj has a global appeal and if you combine his performances with his humble and authentic personality, there is truly no one else in sports who can make the same impact for brands across categories.”
He further explained, “Leading up to the Paris 2024 Olympics, his endorsement fee was already at a premium. His silver medal in Paris has made him India’s greatest individual Olympian ever and that has increased his commercial value further. We are expecting to close a few deals in the coming weeks in certain key categories.”
With the 26-year-old hinting that his “best is yet to come,” Neeraj’s journey, both on and off the field, is poised to reach greater heights and it is an incredible opportunity for brands to closely associate with him for the next Olympic cycle, leading to LA 2028.
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English (US) ·