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It has been reported that Neeraj Chopra’s brand value was similar to that of Indian cricketer Hardik Pandya before the Paris 2024 but he is set to go past the Mumbai Indians captain now. read more
Neeraj Chopra and Manu Bhaker have emerged as the biggest winners among Indian athletes off the field after a successful Paris Olympics 2024 with their brand values going through the roof. Neeraj won a silver in men’s javelin, his second Olympics medal after gold at the Tokyo Summer Games while Manu Bhakr won two bronze medals in Paris – becoming the first Indian athlete in independent India to win multiple medals at a single Olympics.
Neeraj’s silver medal win which made him the most successful Indian athlete in the history of the Olympics has shot up his brand value to USD 40 million (Rs 330 crore approx.) from USD 29.6 million, as per the Economic Times and data provided by financial advisory firm Kroll. It has been reported by NDTV that Neeraj’s brand value was similar to that of Indian cricketer Hardik Pandya before the Paris 2024 but he is set to go past the Mumbai Indians captain now.
Undoubtedly, Neeraj is also the highest-valued non-cricket sports star in India.
Manu Bhaker is also set for a massive windfall after signing a new Rs 1.5 crore deal with soft drink brand ThumsUp. The 22-year-old, who took Rs 25 lakh per deal per year for endorsement, is also set to charge more now.
She has been approached by 40 brands after Paris Olympics medal wins as per the company that manages her.
Vinesh Phogat has also reportedly seen her endorsement fee rise from Rs 25 lakh per deal per year to around Rs 1 crore after an eventful Olympics where she became the first female wrestler from the country to reach the final but was disqualified after failing to make weight by 100 grams.
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