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The new Lens Studio includes a suite of generative AI tools, such as an AI assistant to help developers with queries and a tool that generates three-dimensional images from text prompts, eliminates the need for developers to build 3D models from scratch read more
 "Snap launches new AI tools for creators working on advanced AR features for its platforms")
Snap has also upgraded its developer platform, Lens Studio, making it more efficient for artists and developers to create AR features for Snapchat and other platforms. Image Credit: Reuters
Snapchat’s parent company, Snap, has launched a new iteration of its generative AI technology aimed at enhancing the realism of special effects users can apply when filming themselves with their phone cameras. This move is part of Snap’s strategy to maintain its competitive edge in the social media landscape.
Snap has been a trailblazer in augmented reality (AR), a technology that superimposes digital effects onto real-world photos or videos. Although Snap is smaller compared to giants like Meta, it aims to attract new users and advertisers by offering advanced, playful special effects, known as lenses.
With the new AI-powered lenses, AR developers can create more intricate and lifelike effects for Snapchat users to incorporate into their content. This initiative not only enhances user experience but also boosts Snap’s appeal to advertisers looking for innovative ways to engage audiences.
Snap has also upgraded its developer platform, Lens Studio, making it more efficient for artists and developers to create AR features for Snapchat and other platforms. Bobby Murphy, Snap’s Chief Technology Officer, believes that the enhanced Lens Studio should significantly reduce the time required to create AR effects and enable the production of more complex effects.
“What’s exciting for us is that these tools expand the creative possibilities and are user-friendly, allowing newcomers to quickly create something unique,” Murphy said in an interview.
The new Lens Studio includes a suite of generative AI tools, such as an AI assistant to help developers with queries and a tool that generates three-dimensional images from text prompts. This eliminates the need for developers to build 3D models from scratch, streamlining the creative process.
Earlier versions of AR technology could handle only basic effects, like placing a virtual hat on a person’s head in a video. The latest advancements allow for more sophisticated lenses, such as hats that move seamlessly with a person’s head and match the video’s lighting conditions, enhancing the realism of the effects.
Murphy also mentioned that Snap is working on full-body AR experiences, such as generating a new outfit for the user, which is currently a complex task. These advancements aim to push the boundaries of what is possible with AR on Snapchat.
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English (US) ·